RP Sanjiv Goenka Group - eCommerce Manager (4-6 yrs)

Introduction - RP-SG Group:

An Overview Legacy is about building the future by honoring the past. With a rich heritage, RPSG Group today stands as one of the most esteemed and fastest-growing conglomerates in India. The Group inspires trust and credibility through its value-driven business culture and thought leadership. The Group's businesses include power and energy, performance and specialty chemicals, retail, IT enabled services, FMCG, media and entertainment, plantations, and sports.

The RPSG Group stands as one of India's new-age and fastest-growing conglomerates, with a turnover of approximately US$4.5 billion and an asset base exceeding US$6 billion. Driven by a dedicated workforce of over 50,000 employees from diverse backgrounds, the Group has a presence in 50+ countries.

Company Profile: Herbolab India Pvt Ltd:

We are a leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being. Dr Vaidya's is a new age Ayurvedic company that strives to bring the traditional, time-tested goodness of Ayurveda to 21st-century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, their formulations and knowledge for Ayurvedic Products have been passed down from generation to generation through dedicated practice. Today, the company owns 100+ FDA approved proprietary formulations for Ayurvedic medicine. Products sold online (owned channel i.e. drvaidyas.com and third-party channels i.e. Amazon, Nykaa, Netmeds, Medlife, Pharmeasy etc.) as well as >500 offline stores (including Noble Plus, Twenty-Four Seven etc.).

In addition to Dr Vaidya's, we launched two new brands in March 2024, three60 and three60+, which are our revolutionary brands crafted with a deep understanding of modern-day health challenges. three60 offers a wellness range designed to support everyday health, while three60+ caters specifically to chronic health needs. Together, these brands provide a comprehensive array of products that address the evolving needs of individuals, supporting various aspects of health and wellness.

Dr Vaidya' | three60 | three60+

Job Description:

Position: Key Account Manager (Ecom)

Function: Revenue

Level: Assistant Manager/ Manager

Areas of Responsibilities:

1. E-commerce, Q-commerce & Amazon Strategy

- Develop and execute the D2C, marketplace (Amazon), and Q-commerce (Blinkit, Zepto, Instamart, etc.) strategy.

- Identify growth opportunities and optimize sales performance across platforms.

- Align business goals with digital commerce operations and ensure revenue targets are met.

2. Amazon Store Management - Manage Amazon Seller Central & Amazon Advertising to optimize sales.

- Oversee Amazon SEO, PPC campaigns (Sponsored Ads, DSP, etc.), and product rankings.

- Improve Amazon Buy Box win rate and A+ content optimization.

- Monitor seller ratings, reviews, and customer experience on Amazon.

- Track and manage Amazon fees, commissions, and profitability.

3. Performance Marketing & Customer Acquisition

- Plan and execute paid campaigns (Meta, Google Ads, Amazon Ads, Q-commerce ads, etc.) to drive traffic and conversions.

- Optimize ad spend across Google, Facebook, Instagram, and Amazon Ads to improve ROAS.

- Implement retargeting, lookalike audiences, and conversion rate optimization (CRO).

- Work with the marketing team for influencer marketing and organic brand visibility.

4. Online Store & Quick Commerce Platform Management

- Oversee D2C website (Shopify, WooCommerce, etc.) and Q-commerce platform listings.

- Ensure real-time inventory sync across Amazon, Q-commerce, and D2C platforms.

- Optimize Q-commerce operations for fast-moving SKUs and demand fluctuations.

- Negotiate with Q-commerce platforms & Amazon for better visibility, margins, and promotions.

5. Performance Analytics & Data-Driven Decision Making

- Track and analyze e-commerce & Q-commerce KPIs, including: o E-commerce & Amazon: Conversion Rate, AOV, CAC, ROAS, CLV, Buy Box Percentage. o Q-commerce: Order fulfillment time, stock availability, SKU performance, SLA compliance.

- Use Google Analytics, Amazon Seller Reports, and ad platforms for insights.

- A/B test landing pages, product listings, and ad creatives.

6. Logistics, Fulfillment & Operations.

- Coordinate with warehouses & delivery partners for seamless fulfillment.

- Manage Amazon FBA/FBM inventory to maintain high IPI (Inventory Performance Index).

- Ensure on-time fulfillment & SLA compliance for Q-commerce platforms.

- Optimize inventory planning based on demand forecasting.

7. Customer Experience & Retention

- Improve customer reviews, ratings, and Q-commerce feedback.

- Implement loyalty programs, personalized recommendations, and CRM strategies.

- Optimize the returns/refunds process across Amazon, Q-commerce, and D2C.

8. P&L Management & Vendor Negotiation

- Manage the e-commerce & Q-commerce P&L to ensure profitability.

- Negotiate vendor contracts, Q-commerce commissions, and Amazon ad spends.

- Identify new product opportunities and category expansions.

9. Tech & Automation

- Use AI-driven pricing, chatbots, automation tools, and ERP integrations.

- Ensure smooth integration of OMS (Order Management System) and fulfillment tools.

10. Compliance & Data Security

- Ensure compliance with Amazon policies, Q-commerce terms, and taxation (GST, TDS, etc.).

- Implement data security and privacy measures for customer information.

Profile:

Qualification: Graduation and MBA would be an advantage.

Experience required: 4-5 Years.

Industries Preferred: Beauty/Personal Care, Wellness & Fitness Industry and Consumer durables.

Reporting to: Ecommerce Head.

Location: Mumbai (Andheri East).

Work Mode: Full Time.

Working Days: 5 days a week.