Performance Marketing Assistant Manager

Job Description
AM - Performance Marketing

Who We Are
A brainchild of Mohan Lakhamraju, Arjun Nair and Hari Nair, Great Learning started off teaching
Data Science to one batch of 28 believers in 2013. This year, with a community of more than
6800+ mentors and expert faculty from industry and academia, Great Learning is catering to
students from over 170+ countries. In these 10+ years, we have delivered more than 301 million
+ hours of learning to more than 10 million + learners, leading to several thousands of rewarding
career transitions. Many of our programs have been consistently ranked No.1 in the country for
years and this speaks volumes about the quality of work we do amidst such stiff competition in
the market.
Our university partners include Stanford University, MIT, Northwestern University, the University
of Texas at Austin, IIT Madras, IIT Roorkee, IIIT Hyderabad, Great Lakes Institute of Management,
SRM University and the National University of Singapore, with several others imminently joining
us on the Great Learning Journey.
We love our programs and we feel immense pride every time our graduates crack new jobs, new
promotions, new roles and start new divisions or startups - but we are never satisfied and will
never stop.
Mission Statement - To enable career success in the digital economy (through transformational
learning experiences
Learn more about us and our journey so far: https://www.mygreatlearning.com/about-us
“Tell me and I forget. Teach me and I remember. Involve me and I learn”
– Benjamin Franklin

Why Join Us
EdTech over the last few years has been growing steadily, and COVID has now amplified the
focus which is resulting in much larger systemic changes that were long overdue. To put things
into perspective,
● We have established ourselves as one of the best in the world in ed-tech space for
professional education / upskill - Awarded as #1 Ed- Tech Startup in the year 2020.
● India’s EdTech market alone is poised to touch $3.5bn by 2022, and $10.4bn by 2025.
● Paid users for Skill Development courses are set to grow from 2.31mn users in 2020 to
over 8.5mn users by 2025.
● Demand for new age skills like Data Science, AI, ML, etc., is growing exponentially, and
universities worldwide are collaborating with EdTechs to deliver relevant programs.
Great Learning has established its roots deeply in the Higher Education & Skill Development
category, and is now growing rapidly with a technology-first approach.

The Role
● Plan, design and execute online customer acquisition campaigns
● Scale and manage PPC and PPM campaigns across multiple channels like google,
Facebook, LinkedIn, etc.
● Plan and manage social media and content marketing campaigns
● Work in conjunction with cross functional teams to plan and execute large scale
marketing campaigns
● Measure, analyze and understand marketing metrics to drive marketing decisions
● Manage email lifecycles to nurture leads and engage with customers
● Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.

Requirements
● B.Tech. or UG from a reputed institute required
● Experience: At least 2 years of relevant work experience in digital marketing especially
PPC
●

Competency:
1. Experience in executing online customer acquisition campaigns at large scale.
2. Excellent working knowledge of ad platforms like Google AdWords, Display,
YouTube, Facebook, ad networks etc. including how to setup campaigns from
scratch or modify existing ones
3. In-depth understanding of the online marketing landscape to plan and execute
strategies in affiliate marketing, search & display marketing, social media and others.
4. Knowledge of leading technology tools used for various marketing campaigns.
5. Go-getter attitude, take complete ownership of the targets as well as delivery
portfolio
6. Market intelligence around best practices & current trends.
7. Excellent communication and presentation skills
8. Ability to work in close coordination with senior management on critical time
sensitive business initiatives plus.

Interview Process
● General Round - This round will focus on the candidate’s understanding of the role, the
overall fitment in the role and the team, the technical knowledge, and the verbal
communication skills.
● Assessment - This round will assess the technical strength of the candidate.
● General & Cultural Fitment Round with the Senior Management - This round will
cover impact, growth, achievement and fitment.