Data Analyst

Social Listening & Trend Analysis Monitor, analyze, and report audience sentiment, emerging trends, and engagement across social media platforms.

o Identify and escalate potential risks, PR crises, and brand reputation issues in real time.

o Utilize insights to predict content trends and audience behavior, shaping content, programming and marketing strategies.

Content & Marketing Strategy Support:

o Deliver qualitative and quantitative reports with actionable recommendations for content, programming, marketing, and ad teams.

o Identify viral opportunities, trending conversations, and content gaps to optimize audienceengagement.

o Leverage social listening for talent scouting, content ideation, and audience segmentation.

o Analyze and track changes in show tone and narrative direction to assess audience reception and engagement

Advertising & Performance Tracking:

o Track advertisement performance and brand partnerships, offering data-backed insightsto adverers.

o Measure cross-platform media impact, including digital, social, and print.

Competitive & Industry Intelligence:

o Monitor competitor strategies and benchmark performance metrics.

o Provide insights into market shifts, audience preferences, and engagement patterns across OTT, TV, regional entertainment shows and live sports programming