2 Godrej Industries Group Jobs

Manager - Employer Branding

Key Responsibilities:

Strategic Employer Branding:

- Conduct market research and benchmarking to position GPL competitively in the talent marketplace.

- Develop and implement a strategic employer branding roadmap aligned with GPL's EVP, purpose, and business goals.

- Position GPL as a leader in the real estate industry for its inclusive culture, innovation, and employee-centric initiatives.

- Collaborate with HR and leadership to design and deliver branding initiatives that resonate with current employees and prospective talent.

Content and Campaign Development:

- Conceptualize and lead employer branding campaigns across digital and offline platforms to attract, engage, and retain top talent.

- Create compelling content, including employee stories, blogs, social media posts, and videos, to highlight GPL's workplace culture.

- Partner with creative agencies and internal teams to deliver high-quality, impactful branding assets.

Digital and Social Media Presence:

- Build and manage GPL's employer branding presence on platforms like LinkedIn, Instagram, and Glassdoor.

- Develop and maintain a content calendar to ensure consistent, engaging storytelling.

- Monitor digital performance metrics to optimize campaign reach and effectiveness.

Internal Branding and Employee Engagement:

- Amplify internal initiatives such as OneGPL and milestones to foster a sense of pride and belonging among employees.

- Support HR in promoting Learning & Development, DEI and Talent Management programs through creative communication.

- Develop internal campaigns that align employees with GPL's purpose and culture.

Metrics and Reporting:

- Track, measure, and report on the impact of employer branding initiatives using data-driven insights.

- Continuously refine strategies to maximize ROI and achieve employer branding objectives.

Who are we looking for?

Education:

- Postgraduate degree/diploma from MICA or equivalent premier institutions in Marketing, Communications - Corporate Communications / Employer Branding or related fields.

Experience:

- 3-4 years in branding, corporate communications, or employer branding.

- Demonstrated ability to design and execute impactful campaigns across various platforms.

Skills:

- Exceptional storytelling and content creation abilities.

- Proficiency in social media tools and platforms (e.g., LinkedIn, Instagram, Canva).

- Strong project management skills with the ability to balance multiple priorities.

- Analytical skills to track and optimize campaign performance.