Specialist - Email Marketing/IT Product Sales - AI Solutions (3-5 yrs)

Role: Email Marketing Specialist - IT Product Sales (AI Solutions).

Location: Noida.

Job Type: Full-time.

- Experience: 3-5 years in email marketing with a focus on IT product sales, especially AI-based solutions.

About Us.

Girikon is a forward-thinking technology company specializing in cutting-edge IT and AI-based solutions. We empower businesses with transformative technology that drives growth, innovation, and efficiency. Join us to make an impact in the world of AI and IT product sales!

Role Overview.:

- We seek a highly skilled Email Marketing Specialist with a proven track record in IT product sales, particularly AI-based solutions.

- The ideal candidate will develop, implement, and optimize email campaigns that generate leads, nurture prospects, and drive customer engagement.

Key Responsibilities:

- Strategic Campaign Development: Design and execute email marketing strategies tailored to promote AI-based IT products and services.

- Content Creation: Craft compelling email content, subject lines, and CTAs to increase open rates and conversions.

- Lead Nurturing: Build and manage automated email workflows to engage prospects throughout the buyer journey.

- Performance Analysis: Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates) and optimize for success.

- A/B Testing: Conduct experiments to determine the most effective email marketing practices.

- Integration & Collaboration: Collaborate with the sales, product, and design teams to align email campaigns with business goals and product updates.

- Compliance: Ensure adherence to email marketing best practices, including CAN-SPAM Act and GDPR compliance.

Required Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience in email marketing with a focus on IT product sales, preferably AI-based solutions.

- Proficiency in email marketing tools (Mailchimp, HubSpot, Pardot).

- Strong understanding of customer segmentation, personalization, and lifecycle marketing.

- Excellent writing and editing skills with attention to detail.

- Analytical mindset with experience in data-driven decision-making.

- Knowledge of email deliverability and troubleshooting.

Preferred Skills:

- Familiarity with CRM platforms like Salesforce.

- Basic understanding of AI technologies and their application in business.

- Experience in integrating email campaigns with broader digital marketing efforts.

- Certification in email marketing or digital marketing (HubSpot Email Marketing Certification).

What We Offer:

- Competitive salary and performance-based incentives.

- Opportunities for professional growth and development.

- A collaborative and innovative work environment.

- Exposure to cutting-edge AI technologies and IT solutions.

- Would you be ready to make an impact with your email marketing expertise?

Join us at Girikon and be part of a team shaping the future of AI-driven IT solutions.