Performance Marketing Lead

Responsibilities:

1. Strategic Campaign Management: Create, plan, and execute Search, App, and Display campaigns across

various paid channels, including Google, Facebook, affiliates, and other relevant platforms.

2. Cost-Effective Growth: Innovate and discover cost-effective methods to expand the customer base,

continually seeking opportunities to minimize acquisition costs.

3. Collaborative Approach: Collaborate closely with the product and tech teams to provide recommendations for

enhancing campaign performance and alignment with the product roadmap.

4. Data-Driven Optimization: Analyze comprehensive conversion funnel data and employ data analytics reports

to optimize Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).

5. Audience Segmentation: Identify audience segments and create remarketing strategies to engage them

through tailored communication.

6. Profitable Account Management: Skillfully optimize and scale advertising accounts while maintaining

profitability.

Key Skills:

• Ad Platform Proficiency: Hands-on experience with major advertising platforms, including Google Ads,

Facebook Ads, Twitter Ads, and YouTube Ads.

• Analytical Aptitude: Strong analytical and data-driven decision-making skills, ensuring that marketing

strategies are based on solid insights.

• A/B Testing Expertise: Capable of planning and executing multiple A/B test campaigns to swiftly identify

winning strategies.

• Google Analytics Mastery: Proficiency in utilizing Google Analytics for in-depth campaign performance

analysis and reporting.

Requirements:

Qualification: Any Graduate / Post Graduate with relevant experience

Work from Office

Salary: Best in industry

Company Website: https://www.freedomfromdiabetes.org/

LinkedIn: https://www.linkedin.com/company/freedom-from-diabetes/mycompany/

Contact:hr.recruiter@freedomfromdiabetes.org,hr@freedomfromdiabetes.org