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Customer Tech-Adobe Analytics Senior
Ernst & Young
posted 6d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- You will work with client s marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite.
- Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
- Full responsibility for analytics needs across customer analytics platforms
- Ensure data integrity & documentation of tracking standards
- Troubleshoot and debug analytics implementation
- Work across both marketing and development to support both teams with analytics tracking
- Engage with projects to ensure the analytics solutions meets business requirements
- Deliver clear and actionable recommendations to improve and optimize the customer experience
- Generate reports and providing insights and recommendations based on data
- Provide guidance to develop tagging framework and provide QA support
- Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
- Manage the implementation and tracking of digital marketing initiatives both current and future.
- Subject matter expert with total experience between 8-10 years with minimum 4-6 years using Adobe Analytics Suite
- Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required
- Experience on technical architecture/framework of analytical eco-system(s)
- Experience in designing solutions and writing technical documentation for a medium/large scale commercial website
- Experience in interfacing between business and implementation units
- Stakeholder management skills, including strong communication and presentation experience
- Quick learner who can solve problems and is self-motivated
- Platform Adobe Analytics, Google Analytics
- Tagging tools Adobe Launch, Tealium IQ, Google Tag Manager
- Web Languages HTML, JavaScript, jQuery, Data Layer
- Experience in setting up DataLayer format and working with Front end development teams
- Expertise and patience to be able to explain analytics to various groups with differing levels of analytics knowledge and acquaintance
- Executive and time management skills to prioritize work in a demanding environment
- Intermediate/advanced experience with Adobe Analytics
- Advanced Excel
- Basic Power BI and SQL
- Prior experience with data collection tools (i.e. JSLL)
Employment Type: Full Time, Permanent
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