Marketing Executive

• Set clear marketing goals and objectives aligned with company targets.
• Experience in Demand Generation via different sources Event, Webinar, Email, other lead generation activities in B2B niche
• Plan and execute multi-channel marketing campaigns encompassing email marketing, paid advertising (AdWords, LinkedIn), webinars, and physical events.
• Leverage marketing automation tools to streamline processes, target audience segmentation, and personalize content.
• Generate qualified leads through targeted marketing campaigns.
• Track and analyze marketing performance metrics (lead generation, engagement and conversion)
• Generate regular reports and translate data insights into actionable recommendations to improve marketing effectiveness.
• Manage multiple marketing projects simultaneously and meet deadlines efficiently.
• Manage marketing workflows, track campaign progress, and collaborate effectively with the internal teams.
• Partner management and external agency management
• The Right candidate would be accountable for Successful ROI driven End-to-End Event Management
• Homegrown Events, Webinars, Third party events ( Remote Physical- Global)Targeted Email Marketing Campaigns to our Targeted account Personas for India and APAC region.
• Tight Alignment with cross functional teams
• Establish a Process of enreap Prospect Account Contact Database creation, refinement and management
• Own Marketing Automation Processes for Lead generation and Nurturing by tightly collaborating with Sales.
• Internally align with Design, Product Marketing on creation of Infographics, Case Studies, Blogs, eBooks etc.
• Align with Customers Product Teams/OEM to Create Trust factors for enreap Case Studies, Testimonials, White Papers etc.
• Manage Marketing Agency Freelancers to roll out Deliverables- Pages, Blogs, Case studies etc. with Faster Turnaround time.
• Write Quality Content pieces and Social Media Posts(LinkedIn) ( Story oriented) and ability to simplify complexities into simpler words.

Requirements :

• Worked as a B2B Marketing Operations for 2+years ( IT services / Software Company background preferred)
• A goal-oriented person who believes Marketing can drive ROI and has a data driven approach would be an ideal fit
• Email Marketing experience for India, Asian markets ( CXO persona specific experience preferred)
• Handled a B2B marketing Agency in previous roles to drive Website management and Content deliverables.
• Strong Understanding of Account Contact Database creation, refinement and feedback processes for Targeted email campaigns
• Very Comfortable in Cross Functional alignment and a proven experience of strong interpersonal skills.
• The ability to write insightful content pieces for a complex persona is an added advantage.

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