Digital Marketing Specialist

As a digital marketing executive at Econix InfoTech, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.

If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.

At Econix InfoTech, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.

Your role

• Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Your tasks

• Create and curate social media campaigns, including content creation, publishing, and community management.
• Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
• Develop and execute email marketing campaigns with A/B testing.
• Analyse analytics and engagement metrics to measure campaign performance.
• Prepare and present monthly/quarterly reports to stakeholders.
• SMO postings at X, LinkedIn, Facebook, and other social media platforms.
• Blog posts on weekly basis.
• Lead generation via organic search and PPC campaigns on LinkedIn Ads, Google Ads, etc.
• Improve the key words ranking of Econix and group companies websites specially in North America (USA and Canada).
• Daily status reporting to sales and marketing team.

Your profile

• Must have previous experience of Digital marketing in IT company.
• Must have previous experience of North America market in Digital marketing.
• A bachelors degree in marketing, communication, or related fields.
• 3+ years of experience in digital marketing or content marketing.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
• Excellent communication, presentation and interpersonal skills.

Preferred skills and qualifications

• Experience with graphic design and content production.
• Knowledge of website CMS and marketing automation tools.
• Proficiency in developing and overseeing email marketing initiatives.
• Familiarity with UI/UX design principles and website design best practices.
• Certifications in Hubspot, Google Analytics, Google Ads, or similar.
• Fluency in English is must.
• Must have leadership qualities to drive the growth of business via digital marketing using all aspects of technology and available platforms.
• Ready to work in EST time zone starting at 6pm IST till end of shift.