HealthAsyst - Director - Marketing - IIM/ISB/MDI/FMS (14-17 yrs)

Director - Marketing

Job Family - Sales & Marketing

Division: Products/IT Services

Internal Interfaces:

- Marketing, BD, Sales, CSMs, Product Management, Delivery Managers and top management

- Reporting to CEO

- Direct Reports - Yes

External Interfaces:

- Partners, Customers, Analysts, Vendors

- Location - Bangalore, India

Job Description:

Role Summary:

- HealthAsyst is a leading technology company headquartered in Bangalore, India, with a focus on the US healthcare market through its product and services portfolio.

- Our IT Services division partners with leading ISVs, Medical Clearing Houses, Payment Solution Providers, and Medical Device Manufacturers to tackle challenges in product engineering, digital transformation, and digital engineering.

- Our Product division collaborates with top EHR vendors to deliver innovative SaaS-based patient engagement solutions to US healthcare providers.

- We are looking for a dynamic, entrepreneurial Marketing Leader to shape and execute marketing strategies that drive growth across both our IT services and product divisions.

- This role is key to connecting our business strategy with impactful marketing execution, expanding our customer base in the US healthcare market.

- You will be responsible for leading all B2B marketing efforts, including strategy development, brand building, growth marketing, lead generation across digital and offline channels, and customer success marketing.

- The ideal candidate is intellectually curious, driven, and passionate about marketing and business growth.

- Success in this role requires exceptional attention to detail, a strong sense of quality, and the ability to clearly communicate our value proposition to engage our target audience.

Roles & Responsibilities:

- Develop and execute strategic marketing plans for HealthAsyst' s products and IT services, tailored to the US healthcare market

- Collaborate with cross-functional teams to refine product positioning and messaging based on market insights and customer feedback

- Craft strategic value propositions that differentiate HealthAsyst in the IT Services market

- Leverage a variety of marketing channels, including email, webinars, events, digital marketing, social media, and content marketing, to generate leads and engage potential customers

- Monitor industry trends, competitive landscape, and regulatory changes to adjust marketing strategies as needed

- Develop go-to-market strategies for new market segments and offerings

- Own and build the HealthAsyst brand and the branding architecture

- Execute effective branding strategies to differentiate HealthAsyst among its target market

- Drive employer branding initiatives to position HealthAsyst as an employer of choice, enhancing talent acquisition and retention

- Lead, mentor, and develop a high-performing marketing team

- Manage and optimize the marketing budget to drive higher ROI

- Oversee all marketing communications, ensuring consistent, clear, and compelling messaging across all channels and collaterals

Critical Success Factors for the role:

- Strategic mind-set with strong business acumen

- Analytical skills combined with creativity and effective storytelling

- Highly organized with the ability to manage multiple priorities effectively

- Strong interpersonal skills to work collaboratively across teams

- Exceptional leadership and team management abilities

- Prior experience in the US healthcare technology market is a plus

Qualification - MBA from a premium institute and excellent academic results

Experience - 14-17 years