Course5i - Associate Manager/Manager - Product Marketing (5-10 yrs)

Experience : 5-10 years (Product Marketing (Strategy & Executive).

Location : Mumbai - Arioli (Hybrid).

Qualification : MBA Marketing.

Job Responsibilities:

Strategic Positioning & Messaging:

- Craft compelling messaging that highlights the unique value propositions of our analytics and AI platforms and solutions, ensuring consistency across all marketing channels and materials.

Website Optimization & SEO:

- Lead the strategy and execution for product-related content on our website, ensuring it's optimized for SEO and drives high-quality traffic.

- Collaborate with web developers and content teams to enhance user experience, making sure the website effectively communicates our product capabilities and benefits.

Content Creation & Strategy:.

- Lead the creation of high-impact marketing materials, including case studies, whitepapers, webinars, and videos, showcasing the real-world impact of our solutions.

- Develop a content strategy that supports product launches, customer education, and ongoing marketing campaigns, tailored to our target audience's needs.

Digital Marketing & Social Media:.

- Design and implement digital marketing campaigns across various online platforms, including social media, email, and digital advertising, to promote our products.

- Manage and grow our social media presence, engaging with our community and driving awareness of our solutions through creative and data-driven content.

Email Campaigns & Lead Nurturing:.

- Develop targeted email marketing campaigns that nurture leads through the sales funnel, using personalization and segmentation to maximize engagement and conversion.

- Analyse email performance data and optimize campaigns to improve ROI and drive revenue growth.

Product Launches & Go-to-Market Strategy:.

- Plan and execute go-to-market strategies for new product launches, working closely with product, sales, and customer success teams to ensure successful rollouts.

- Monitor launch performance and adjust tactics as needed to meet or exceed business objectives.

- Competitive Intelligence & Market Research:.

- Conduct in-depth market research to identify trends, opportunities, and threats, keeping a pulse on the competitive landscape.

- Perform competitive analysis to inform product positioning and marketing strategies, ensuring our products maintain a competitive edge.

Sales Enablement:

- Develop and deliver sales enablement tools, including pitch decks, battle cards, and demo scripts, to empower the sales team to effectively position and sell our solutions.

- Provide ongoing support and training to the sales team, ensuring they are equipped with the latest product information and competitive insights.

Performance Analysis & Reporting:.

- Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives, using data to refine strategies and improve outcomes.

- Prepare and present regular reports on marketing activities, campaign performance, and market trends to stakeholders.