We are in search of a highly motivated, skilled and experienced SEO and Digital marketing specialist who can join us on an urgent basis. The desired candidate should a strong working knowledge of search engine optimization practices. Ability to work within a team and independently. Google analytics familiarization. Experience with website optimization tools. Strong organizational, time management and analytical skills. Have a solid knowledge of the search engine spidering, crawling and indexing process, while understanding the importance of XML sitemaps, robots.txt files and 301 redirects to those processes. Have a strong familiarity with the web development process, including the important points at which SEO must be considered.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy andlanding pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links Develop and implement link building strategy
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.