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Senior Associate PPC
Cliffex
posted 12d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Key Responsibilities: Campaign Management: Performance Analysis: A/B Testing & Optimization: Collaboration:
- Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, and other platforms.
- Conduct keyword research and optimize campaigns for performance and ROI.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, AdWords, and other relevant platforms.
- Provide insights and recommendations for continuous improvement.
- Plan and manage advertising budgets to ensure optimal allocation and ROI.
- Track spend and ensure campaigns stay within budget.
- Execute A/B testing for ad creatives, landing pages, and strategies to improve campaign effectiveness.
- Regularly refine targeting, bidding strategies, and ad placements.
- Work closely with content creators, designers, and the broader marketing team to align PPC strategies with overall marketing goals.
- Coordinate with stakeholders to understand business objectives and target audience requirements.
- Keep up-to-date with the latest trends, tools, and techniques in digital marketing and PPC advertising.
- Proven experience managing PPC campaigns across multiple platforms.
- Proficiency in tools such as Google Ads, Bing Ads, Google Analytics, and Excel.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Knowledge of SEO and how it integrates with PPC campaigns.
- Excellent communication skills, both written and verbal.
- Detail-oriented with strong organizational and multitasking skills.
Preferred Qualifications:
- Certification in Google Ads, Bing Ads, or Facebook Blueprint.
- Experience in e-commerce or lead-generation campaigns.
- Familiarity with CRM tools and marketing automation platforms.
Employment Type: Full Time, Permanent
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What people at Cliffex are saying
Senior Associate salary at Cliffex
reported by
2
employees
with 6-9
years exp.
₹5.6
L/yr - ₹7.1
L/yr
31%
less
than the average Senior Associate Salary in India
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What Cliffex employees are saying about work life
based on 36 employees
Strict timing
Monday to Friday
No travel
Day Shift
Cliffex Benefits
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