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21 Cashkaro.com Jobs
Senior Associate - Retention Marketing"
3-4 years
₹ 4.62 - 6.58L/yr (AmbitionBox estimate)
Remote
1 vacancy
Senior Associate - Retention Marketing"
Cashkaro.com
posted 21d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Own and optimize CLM channels (push notifications, email, SMS, WhatsApp, in-app messaging) to improve conversion rates.
- Conduct A/B testing to improve messaging, timing, and personalization of retention campaigns.
- Ensure timely update and maintenance of all homepage inventories as per segment objectives and retailer promotions.
- Design and implement user segmentation strategies based on behavioral, transactional, and demographic data.
- Track, analyze, and report campaign performance using tools like CleverTap, MoEngage, WebEngage, or Braze .
- Develop automated lifecycle campaigns for onboarding, engagement, reactivation, and win-back strategies.
- Continuously improve campaign ROI by leveraging insights from user analytics and campaign stats.
- Act as the point of contact for channel partners to address operational challenges.
- Oversee consumption for invoicing and maintain partner communications.
- Hands-on experience with CRM platforms (CleverTap, MoEngage, WebEngage, Braze, etc.).
- Strong understanding of customer lifecycle management and retention strategies.
- Ability to personalize and automate campaigns using dynamic content and event-based triggers.
- Ability to analyze retention KPIs and user behavior using Google Analytics, SQL, or Excel .
- Experience with A/B testing and data-driven decision-making.
- Strong problem-solving skills to optimize campaigns and improve engagement.
- Strong copywriting and messaging skills for CLM campaigns- push, WhatsApp, email etc.
- Ability to collaborate with Design team and Front-end Operations team for new campaign launches.
- Ability to collaborate with Product Data team for enabling personalization segmentation.
- 3-4 years of experience in CRM, Retention Marketing, or Lifecycle Marketing .
- Hands-on experience with CleverTap, MoEngage, WebEngage, or Moengage .
- Strong analytical skills and experience with Google Analytics, SQL, or Excel .
- Experience in E-commerce, or Consumer Tech is must.
- Excellent communication and stakeholder management skills .
Employment Type: Full Time, Permanent
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What people at Cashkaro.com are saying
Rating based on 3 Senior Associate
reviews
Anonymous · Marketing & Communication
in Gurgaon / Gurugram
Growth, Learning, Fast paced work environment, Company Culture
- Salary - Good
Frequently changing focus areas
Senior Associate salary at Cashkaro.com
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Cashkaro.com Benefits
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