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3 Career.io Jobs

Digital PR Specialist

2-5 years

Chennai

1 vacancy

Digital PR Specialist

Career.io

posted 1hr ago

Job Description

  • Develop and implement outreach and digital PR strategies for the website.
  • Create digital PR and outreach campaigns with the goal of improving our online presence.
  • Conduct competitive analysis and research to identify new digital PR opportunities.
  • Come up with interesting, creative, and innovative ideas for the campaigns.
  • Outreach management:
    • Create a rich media list by identifying relevant websites, news outlets, bloggers, and journalists.
    • Build outreach email templates, including follow-ups, to streamline the communication process.
    • Collaborate with the content team to create attractive content.
    • Track and report on digital PR campaigns and their impact on search rankings and traffic.
    • Work with other members of the SEO team to improve website ranking and visibility.
    • Use tools like Ahrefs, Google Search Console, Google Analytics, and others to measure effectiveness. THE MUST-HAVES
      • Minimum of 2 years of proven experience in a digital PR or outreach team.
      • English proficiency, both speaking and writing.
      • Proven experience with digital PR campaigns (you should be able to answer the following questions: name a successful campaign, type of strategy\/outreach used, results, and impact).
      • Strong understanding of SEO best practices.
      • Excellent communication and negotiation skills.
      • Ability to analyze data and make data-driven decisions.
      • Proficiency with SEO tools such as Ahrefs, Google Search Console, Google Analytics, Pitchbox, etc.
      • Ability to work with cross-functional teams.
      • Networking skills.
      • Highly organized with strong project management skills.
      • Creative thinker with a problem-solving mindset. THE

Employment Type: Full Time, Permanent

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