Trade Marketing Executive - FMCG

Roles and Responsibilities

1. Participation in Exhibitions / Trade Fair / Mela's

2. Consumer Interaction Program i.e. In-Shop Activity, Liquid & Dry Sampling, Home To Home Consumer Contacts etc

3. Branding Activities and Retail Visibility Program [Shop Boards, Shop Branding, Delivery Vehicle Branding etc

4. OOH Branding Opportunities i.e. Out-Door Hoardings, Mall & Multiplex Branding, Public Vehicle & Railway Station and in-train Branding etc

5. Merchandising Activities including displays [natural, paid & purchase linked displays]

6. Detailed planning and relevant arrangements for individual activity for assigned markets and coordination with all concern departments & officials

7. Preparation & planning for brand wise, quarter / month wise activity planned for assigned markets

8. To recognize & understand the need of assigned markets inclusive of positioning of brand / brands and competition and even trend / behavior of trade.

9. Arrangements & Monitoring of activity considering to its defined description and specific objectives

10. Coordination with Vendor / Vendors at local level [service providers & sales promotion agencies etc. for supply of items or services as per pre-defined criteria and process

11. To ensure smooth process of all commercial transactions and claim process involved for activities for their respective markets

12. Regular reporting, review & analysis of activity executing & executed viz a- viz planned & executed and share the same with observations to all concerns

13. Visit markets to learn and observe the market scenario, execution of planned activities, coordination with Sales Team etc

Desired Candidate Profile

• 4-7 years of experience in Trade Marketing or related field (Beverage/FMCG industry preferred).
  
• Strong understanding of BTL activation principles and ability to plan successful campaigns.
  
• MBA candidate with Excellent communication skills for effective collaboration with internal stakeholders and external partners.
  
• Proficiency in analyzing market data to inform strategic decisions.