Product Manager

Purpose of the role -

The candidate shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The job holder will support the sales head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability.

Accountabilities and Responsibilities:

• Development/ Usage of communication strategy tools
• Explore/ Identify potential market segments new frontiers
• Liaison with production supply chain department to ensure availability of stocks as per billing plans
• Training of sales force for implementation of promotional strategy, USPs etc
• Interaction Negotiation with customers directly through customer visits
• Review on effectiveness of strategies, tools etc
• Feedback from internal customers ( line managers etc.)
• Interaction with sales colleagues (phone calls, personal interaction, meetings etc)
• Travel to locations to oversee implementation of marketing programs
• Key custom er Development (CRM activities)
• Formulation Execution of Products/Therapies Promotion Marketing Strategies Budget
• Promotion Plans and Communication Strategies

Competencies Skills

• Analytical skills
• Pharma Industry Insights
• Strategic Thinking
• Basic Business Skills
• Communication skills
• Networking

Experience: 5+ years of managing successful brands

Candidates must have prior experience in Genecology, IVF or IUI.

The position will report directly to the GPM.