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368 Barclays Shared Services Jobs
SFMC Developer
Barclays Shared Services
posted 11d ago
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Flexible timing
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Job Description
- An SFMC (Salesforce Marketing Cloud) Developer is responsible for designing, developing, and implementing solutions within the Salesforce Marketing Cloud platform
- They play a crucial role in creating and automating marketing campaigns, managing data integration, and ensuring the effective use of SFMC features and functionalities
- Here is a general job description for an SFMC Developer:Responsibilities: Solution Design: Collaborate with stakeholders, including marketing teams, to understand business requirements and translate them into technical solutions within the Salesforce Marketing Cloud platform
- Design data models, workflows, and automation processes to support marketing campaigns and initiatives
- Development and Customization: Develop and customize SFMC solutions using the available tools, including Email Studio, Journey Builder, Automation Studio, Content Builder, and other SFMC modules
- Create and configure email templates, landing pages, forms, and mobile push notifications
- Data Integration: Integrate SFMC with other systems, such as CRM platforms, data warehouses, or external APIs, to ensure seamless data flow and synchronization
- Design and implement data imports, exports, and data transformations to support targeted marketing campaigns and personalization efforts
- Automation and Workflows: Build and manage automation processes within SFMC to streamline marketing operations and campaign execution
- Configure triggered emails, drip campaigns, customer journeys, and event-based communications using Journey Builder and Automation Studio
- Audience Segmentation and Personalization: Implement audience segmentation strategies within SFMC based on customer data and preferences
- Leverage data extensions, contact builder, and audience builder to create targeted segments for personalized marketing communications
- Troubleshooting and Issue Resolution: Identify and troubleshoot technical issues or errors within SFMC solutions
- Collaborate with cross-functional teams, including Salesforce administrators, developers, and marketing teams, to resolve issues and ensure smooth system operation
Employment Type: Full Time, Permanent
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