DM / Manager - LEI (Marketing and Sales)

Experience: 5-7 years (Banking/Marketing)

Required Qualification: Graduate / Post Graduate in Marketing Management

Preferred Qualification: Business
Management- Marketing

Skill, Knowledge & Trainings:
The official should have excellent communication skills and should be able to
interact with external parties such as banks, financial institutions and vendors
The official should have strong network amongst banks in India
The official should have good presentation skills to create awareness about the
company and its services
Should be technologically sound to understand the nuances of technology
applications
Core Competencies:
Passion
Accountability
Ownership
Communication
Team Work

Functional Competencies:
Positioning and marketing of LEIL
services in India
Generating new leads by partnering
with Indian Banks and financial
institutions

Job Purpose:
To create brand awareness and increase the reach of LEIL.
Area of Operations Key Responsibility
Marketing The official shall be required to carry out the

below tasks:
1. To build strategic relationships and partner with key industry players (banks), financial institutions and vendors
2. To effectively design and participate in marketing campaigns/expos/magazines
from ideation to execution
3. To collect and analyze consumer feedback for designing advertising campaigns
4. Provide content for marketing campaigns/social media/digital marketing/LEIL website

Operations The official will co-ordinate with operations team and provide feedback to improve the processes.

Any Other Requirement:
The official will have to co-ordinate with other departments for the assigned tasks.
The official should be able to commute across India and visit branches of banks to build
relationships and expand reach of LEIL.