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Saas Marketer
Aureate Labs
posted 4mon ago
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Flexible timing
Key skills for the job
Job Description
- Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
- Collaborate with Sales, and Marketing team to align marketing strategies with business objectives and growth targets.
- Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
- Develop and oversee multi-channel marketing campaigns, leveraging digital marketing, content strategies, events, webinars, and other relevant channels to maximize impact and reach.
- Analyze e-commerce market trends, competitive dynamics, and customer insights to refine and optimize marketing strategies for sustained growth and market leadership.
- Oversee the development of compelling marketing content, collateral, and presentations.
- Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
- Manage the marketing budget effectively, allocating resources to initiatives that deliver maximum ROI and support sustainable growth in the e-commerce sector.
- Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
- Monitor and report on key marketing performance metrics and KPIs.
- Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.
- 3+ years of experience in senior marketing roles, preferably in the e-commerce industry.
- Proven track record of driving successful marketing strategies and campaigns in an e-commerce or technology environment.
- Strong leadership skills with experience managing and mentoring marketing teams.
- In-depth understanding of e-commerce business models, target markets, and customer personas.
- Strategic thinker with the ability to translate vision into actionable marketing plans.
- Excellent project management skills to manage multiple initiatives and stakeholders.
- Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions.
- Proficiency in digital marketing, demand generation, and marketing automation platforms.
- Exceptional communication and presentation skills.
- Strong organizational skills and attention to detail.
- Up-to-date knowledge of e-commerce and technology industry trends.
Employment Type: Full Time, Permanent
Functional Areas: Other
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Flexible timing
Alternate Saturday off
No travel
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