Analyze the current state of the website, and app and define the strategy to maximize organic user acquisition.
Execute SEO & ASO strategies in multiple languages
Optimise keywords, ratings, screenshots, and reviews
Develop your App Store Optimization expertise and keep your knowledge up to date regarding new app stores (Apple App Store and Google Play Store) and mobile growth trends
Identify directories, forums, and websites for potential link-building and develop strategies around it
Research and resolve HTML code and content, link architecture, and navigation issues
Creating unique write-ups after research and re-phrasing
Collaborating with other members to foster teamwork and drive innovation and change
WordPress Compatible
Make on-page and off-page changes
Provide daily work reports
Provide daily ranking updates
Prepare weekly, monthly, quarterly, and yearly plans for organic conversions
Keep looking for significant Google algorithmic changes.
Administer search engine programs (XML sitemaps, webmaster tools, etc. )
Desired Skills and Experience:
At least 2 - 4 years of professional experience in SEO, ASO, Digital Marketing, and Content.
Basic understanding of web technologies such as HTML, JavaScript, and CSS as well as major CMS.
Experience with SEO tools such as Screaming Frog, Google Analytics, Search Console, SEMRush, and Ahrefs would be desirable.
Bachelor s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems, or Statistics
Extensive B2C SEO experience ( B2C SEO )
ASO expertise
Knowledge of Analytic software ( Data )
Good understanding of development processes, HTML, and other standard code
Solid understanding of keyword research
Solid understanding of copywriting & web copywriting skills
Ability to identify and resolve problems.
Ability to organize, manage, and prioritize tasks.
Must have an excellent command of spoken and written English.