Copywriter || Allen Digital || Bengaluru

About the Role:

We are looking for a talented Copywriter with 2-4 years of experience to join our dynamic team. You will craft compelling and persuasive content tailored to drive customer retention and acquisition. Your work will directly impact key marketing channels, including CRM, performance marketing, and social media, ensuring that our messaging resonates with diverse audiences and drives measurable results.

Responsibilities:

• Create engaging, on-brand copy for CRM campaigns (emails, push notifications, SMS) to boost customer engagement and retention.
• Develop high-converting ad copy for performance marketing campaigns across digital platforms (Google Ads, Facebook, etc.).
• Write impactful content for social media posts, stories, and captions to engage existing customers and attract new audiences.
• Collaborate with marketing, design, and product teams to ensure messaging aligns with campaign goals and brand guidelines.
• Test, analyze, and optimize copy based on performance metrics and A/B testing results.
• Stay up-to-date with industry trends, best practices, and emerging channels to bring fresh ideas to the table.

Qualifications:

• 2-4 years of proven experience in copywriting, preferably in tech, digital, or startup environments.
• Strong portfolio showcasing diverse writing styles across CRM, performance marketing, and social media.
• Ability to write clear, concise, and persuasive copy tailored to different target audiences.
• Understanding of customer retention and acquisition strategies.
• Familiarity with A/B testing and performance metrics in marketing campaigns.
• Excellent communication and collaboration skills.
• Creative thinker with a detail-oriented approach.

Preferred Skills:

• Experience working on high-velocity marketing teams.
• Knowledge of digital marketing tools and platforms (e.g., HubSpot, Braze, Google Ads).
• Basic understanding of SEO principles and how to optimize copy for search and conversions.