2 ALLEN Career Institute Jobs

Role & responsibilities

• Create engaging, on-brand copy for CRM campaigns (emails, push notifications, SMS) to boost customer engagement and retention.
• Develop high-converting ad copy for performance marketing campaigns across digital platforms (Google Ads, Facebook, etc.).
• Write impactful content for social media posts, stories, and captions to engage existing customers and attract new audiences.
• Collaborate with marketing, design, and product teams to ensure messaging aligns with campaign goals and brand guidelines.
• Test, analyze, and optimize copy based on performance metrics and A/B testing results.
• Stay up-to-date with industry trends, best practices, and emerging channels to bring fresh ideas to the table.
• Knowledge of digital marketing tools and platforms (e.g., HubSpot, Braze, Google Ads).
• Basic understanding of SEO principles and how to optimize copy for search and conversions.

Preferred candidate profile

• 2-4 years of proven experience in copywriting, preferably in tech, digital, or startup environments.
• Strong portfolio showcasing diverse writing styles across CRM, performance marketing, and social media.
• Ability to write clear, concise, and persuasive copy tailored to different target audiences.
• Excellent communication and collaboration skills.
• Creative thinker with a detail-oriented approach.