Marketing Operations Manager

Responsibility

• Manage and optimize HubSpot, ensuring seamless integration with Salesforce and other platforms.
• Develop, manage, and optimize marketing workflows, automations, and nurturing campaigns within HubSpot.
• Manage lead scoring models and manage lead routing processes to sales teams.
• Ensure data cleanliness and synchronization between HubSpot and other systems (e.g., Salesforce).
• Build and maintain marketing reports, dashboards, and analytics to track campaign performance, lead generation, and customer journey insights.
• Collaborate with the sales and marketing teams to develop strategies for lead generation, nurturing, and conversion.
• Monitor the performance of marketing campaigns and make data-driven recommendations for optimization.
• Manage segmentation and database health to prevent database exhaustion and improve targeting accuracy.
• Support marketing campaigns, programs, and segmentation strategies to personalize marketing efforts.
• Troubleshoot issues within the marketing automation platform and provide solutions to maintain system performance.
• Provide training and support to team members on HubSpot best practices and usage.
• Assist with the management of Lead Development Reps (LDRs), including day-to-day operations, training, and development.

About to have

• Bachelor s degree in Marketing, Business, or a related field.
• 3-5 years of experience in marketing operations or a similar role, with significant experience managing HubSpot , Salesforce , and Zoom Info.
• Deep understanding of marketing automation, lead generation, and CRM processes.
• Experience with data integration and ensuring smooth operations between HubSpot and Salesforce.
• Strong analytical skills with the ability to extract actionable insights from data.
• Excellent project management skills with the ability to manage multiple projects and priorities.
• High attention to detail and problem-solving skills.
• Experience with B2B marketing is a plus.
• Experience with marketing tools such as Hubspot, Salesforce, Zoom Info, Google Apps, and Slack.

Nice to have

At Aera Technology, we strive to support our Aeranauts and their loved ones through different stages of life with a variety of attractive benefits, and great perks. In addition to offering a competitive salary and company stock options, we have other great benefits available. You ll find comprehensive medical, Group Medical Insurance, Term Insurance, Accidental Insurance, paid time off, Maternity leave, and much more. We offer unlimited access to online professional courses for both professional and personal development, coupled with people manager development programs. We believe in a flexible working environment, to allow our Aeranauts to perform at their best, ensuring a healthy work-life balance. When you re working from the office, you ll also have access to a fully-stocked kitchen with a selection of snacks and beverages.