Digital Mktg Advisory Analyst

Skill required: Marketing Operations - Account Management



Designation: Digital Mktg Advisory Analyst



Qualifications:Any Graduation



Years of Experience:3 to 5 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client.



What are we looking for?

Understand business requirements and role of digital portfolio in the same

Assure the systems operate well and user experience is satisfied

End to end product ownership of application input & output performance

Accountable for the stability of Customer and O2C transactional effectiveness

Accommodate expansion of application with new customers, customer offers, and promotions

Monitor and work with key stakeholders to drive usage of the digital product as intended

Provide data analytics and insights emerging from the application to drive decision making and interventions

Work with users to develop and maintain prioritised back-log of user stories for the assigned digital products

Work with relevant stakeholders - Product Owners, I&E etc. to deploy agreed user stories in the form of product features

Ensure optimum functioning of digital product through appropriate escalation and resolution through I&E/assigned technical resources

Conduct regular data quality to ensure accurate representation and decision making

Understand Client guidelines(IT&S, Digital security), financial frameworks and processes to recommend the right approach for delivering the required solution

Skills:

Understanding of Agile work practices, Analytics, Change implementation planning and management, Continuous Improvement

Competencies:

Digital Fluency - Mastery

Delivers an effortless customer experience - Mastery

Analytical thinking - Skilful


Roles and Responsibilities:

In this role you are required to do analysis and solving of lower-complexity problems

Your day to day interaction is with peers within Accenture before updating supervisors

In this role you may have limited exposure with clients and/or Accenture management

You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments

The decisions you make impact your own work and may impact the work of others

You will be an individual contributor as a part of a team, with a focused scope of work

Please note that this role may require you to work in rotational shifts


Qualifications

Any Graduation