Adsparkx - Head - Content (8-10 yrs)

Job description:

About Adsparkx:

- Adsparkx is a leading Global Performance Marketing Agency headquartered in India.

- We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions.

- We are innovators, hustlers and ad-tech moguls/experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers/brands.

- Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones.

- We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US.

- We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying.

- We have helped navigate over 200 brands to success.

- Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc.

Job Location: Sector 66, Gurugram, Haryana.

Employment Type: Full Time.

Experience Required: 8+ Years.

Job Responsibilities:

- We are seeking an experienced and dynamic Creative Director to lead our creative team in producing innovative and compelling visual and multimedia content.

- The ideal candidate will bring a strategic mindset, a passion for creative excellence, and the ability to inspire and guide a team of talented designers and artists.

Key responsibilities required:

- Creative Strategy: Develop and implement creative strategies to optimize performance marketing campaigns, focusing on driving engagement, conversions, and ROI.

- Team Leadership: Lead and inspire a team of designers, copywriters, and multimedia specialists to deliver high-quality, results-driven creative assets.

- Campaign Ideation: Collaborate with marketing and analytics teams to conceptualize and develop innovative campaign ideas that align with business objectives and target audience insights.

- Creative Execution: Oversee the end-to-end creative process, from concept development to final execution, ensuring all assets are on-brand, compelling, and optimized for performance.

- Performance Optimization: Continuously analyze campaign performance data and user feedback to identify areas for improvement and optimize creative elements for maximum impact.

- Cross-functional Collaboration: Work closely with marketing, analytics, and product teams to ensure seamless integration of creative assets across all performance marketing channels.

Qualifications:

- Bachelor's degree in Marketing, Advertising, or related field.

- Proven experience as a Creative Director or similar role in performance marketing.

- Strong portfolio demonstrating successful performance marketing campaigns across digital channels.

- Expertise in digital marketing platforms, including Google Ads, Facebook Ads, and programmatic advertising.

- Proficiency in creative software tools such as Adobe Creative Suite.

- Excellent leadership, communication, and collaboration skills.

- Analytical mindset with the ability to interpret data and optimize creative strategies based on insights.

- Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.