Brand Manager

Responsibilities:

- To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.

- To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities

- To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy

- To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines

- To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns

- To track actual spends and ensure costs are within the overall budget allocated

- To be involved in developing the annual / project specific branding strategy based on product segment and customer profile

Real Estate experience is required.

Exp: 5 8 years

Qualification: Graduation

Location: Bangalore