Zomato conversion has dropped by 20% all of a sudden. you're the CEO what will you do?

Question

Accepted Answer

I would conduct a thorough analysis to identify the root cause of the drop in conversion and implement targeted strategies to address it.

Conduct a detailed analysis of user behavior, market trends, and competitor actions to identify potential reasons for the drop in conversion.
Engage with the product team to review the user experience, app performance, and any recent updates that may have impacted conversion rates.
Implement targeted marketing campaigns, promotions, or incentives to re-engage users and drive conversions back up.
Seek feedback from customers through surveys, interviews, or focus groups to understand their concerns and preferences.
Collaborate with the tech team to address any technical issues or bugs that may be affecting the user experience and conversion rates.

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