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Nielsen Interview Questions and Answers for Freshers

Updated 7 Jan 2025

Q1. What is the process of launching a new product to market ? Explain each step ?

Ans.

Launching a new product involves several steps, from ideation to market launch.

  • Conduct market research to identify customer needs and preferences

  • Develop a product concept and create a prototype

  • Test the product with focus groups and make necessary adjustments

  • Create a marketing plan and determine pricing strategy

  • Launch the product and monitor sales and customer feedback

  • Make any necessary improvements or adjustments based on feedback

  • Continue to promote and market the product to ...read more

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Q2. Difference between Primary and Secondary Research ?

Ans.

Primary research is original research conducted by the researcher, while secondary research is based on existing research.

  • Primary research involves collecting new data through surveys, interviews, experiments, etc.

  • Secondary research involves analyzing existing data from sources like books, journals, websites, etc.

  • Primary research is more time-consuming and expensive than secondary research.

  • Secondary research is useful for gaining background knowledge and identifying research ...read more

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Q3. Merge sort with list

Ans.

Merge sort is a divide and conquer algorithm that recursively divides the input array into smaller subarrays, sorts them, and then merges them back together.

  • Divide the input list into two halves

  • Recursively apply merge sort to each half

  • Merge the sorted halves back together

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Q4. What is the process of Market Research ?

Ans.

Market research involves gathering and analyzing information about a target market to make informed business decisions.

  • Identify research objectives and target audience

  • Choose research methods (surveys, focus groups, etc.)

  • Collect and analyze data

  • Draw conclusions and make recommendations

  • Continuously monitor and update research

  • Example: Conducting a survey to determine customer satisfaction with a product

  • Example: Analyzing sales data to identify trends in a particular market

  • Exampl...read more

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Q5. Guesstimate : No of traffic signals between Aurangabad and Pune.

Ans.

There are approximately 50-60 traffic signals between Aurangabad and Pune.

  • Consider the distance between Aurangabad and Pune is around 235 km.

  • Assuming an average distance of 4 km between two signals, there would be around 58-59 signals.

  • However, the number may vary based on the route taken and the traffic density.

  • Also, the number of signals may have increased or decreased over time due to road development projects.

  • Hence, the estimate may not be accurate and should be taken as a...read more

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Q6. Create Dataframe from two lists.

Ans.

Creating a DataFrame from two lists in Python.

  • Import the pandas library

  • Create two lists of data

  • Use pd.DataFrame() to create a DataFrame from the two lists

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Q7. Explain any ML model.

Ans.

Random Forest is an ensemble learning method that builds multiple decision trees and merges them together to get a more accurate and stable prediction.

  • Random Forest is a popular machine learning model used for classification and regression tasks.

  • It works by creating multiple decision trees during training and outputs the mode of the classes for classification or the average prediction for regression.

  • Random Forest is robust to overfitting and noisy data, and it can handle larg...read more

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