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Nielsen Interview Questions and Answers for Freshers
Q1. What is the process of launching a new product to market ? Explain each step ?
Launching a new product involves several steps, from ideation to market launch.
Conduct market research to identify customer needs and preferences
Develop a product concept and create a prototype
Test the product with focus groups and make necessary adjustments
Create a marketing plan and determine pricing strategy
Launch the product and monitor sales and customer feedback
Make any necessary improvements or adjustments based on feedback
Continue to promote and market the product to ...read more
Q2. Difference between Primary and Secondary Research ?
Primary research is original research conducted by the researcher, while secondary research is based on existing research.
Primary research involves collecting new data through surveys, interviews, experiments, etc.
Secondary research involves analyzing existing data from sources like books, journals, websites, etc.
Primary research is more time-consuming and expensive than secondary research.
Secondary research is useful for gaining background knowledge and identifying research ...read more
Q3. Merge sort with list
Merge sort is a divide and conquer algorithm that recursively divides the input array into smaller subarrays, sorts them, and then merges them back together.
Divide the input list into two halves
Recursively apply merge sort to each half
Merge the sorted halves back together
Q4. What is the process of Market Research ?
Market research involves gathering and analyzing information about a target market to make informed business decisions.
Identify research objectives and target audience
Choose research methods (surveys, focus groups, etc.)
Collect and analyze data
Draw conclusions and make recommendations
Continuously monitor and update research
Example: Conducting a survey to determine customer satisfaction with a product
Example: Analyzing sales data to identify trends in a particular market
Exampl...read more
Q5. Guesstimate : No of traffic signals between Aurangabad and Pune.
There are approximately 50-60 traffic signals between Aurangabad and Pune.
Consider the distance between Aurangabad and Pune is around 235 km.
Assuming an average distance of 4 km between two signals, there would be around 58-59 signals.
However, the number may vary based on the route taken and the traffic density.
Also, the number of signals may have increased or decreased over time due to road development projects.
Hence, the estimate may not be accurate and should be taken as a...read more
Q6. Create Dataframe from two lists.
Creating a DataFrame from two lists in Python.
Import the pandas library
Create two lists of data
Use pd.DataFrame() to create a DataFrame from the two lists
Q7. Explain any ML model.
Random Forest is an ensemble learning method that builds multiple decision trees and merges them together to get a more accurate and stable prediction.
Random Forest is a popular machine learning model used for classification and regression tasks.
It works by creating multiple decision trees during training and outputs the mode of the classes for classification or the average prediction for regression.
Random Forest is robust to overfitting and noisy data, and it can handle larg...read more
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