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Analytic Edge Associate Consultant Interview Questions and Answers
Analytic Edge Associate Consultant Interview Experiences
1 interview found
Priyanka krishnani
(1 Question)
- Q1. What is MMM ?
- Ans.
MMM stands for Marketing Mix Modeling, a statistical analysis technique used to determine the effectiveness of various marketing tactics on sales and ROI.
MMM helps companies understand the impact of different marketing channels on their overall sales performance.
It involves analyzing historical data to identify patterns and trends in consumer behavior.
MMM can help optimize marketing budgets by identifying the most effe...
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I applied via Naukri.com and was interviewed in May 2021. There was 1 interview round.
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- Q1. Sql
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I applied via Job Portal and was interviewed in Apr 2021. There was 1 interview round.
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- Q1. Basic js concepts
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I applied via Recruitment Consultant and was interviewed in Sep 2021. There were 4 interview rounds.
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1 Question
- Q1. Explain briefly the work and responsibilities in ur previous company
- Ans.
In my previous company, I worked as a Consultant where I provided expert advice and solutions to clients.
Analyzed client's business processes and identified areas for improvement
Developed and implemented strategies to optimize client's operations
Conducted market research and competitor analysis to identify market trends
Provided recommendations and solutions to clients based on data analysis
Collaborated with cross-funct...
Interview Preparation Tips
I applied via Referral and was interviewed before Dec 2020. There were 4 interview rounds.
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1 Question
- Q1. Basic SQL questions
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Software Developer Interview Questions & Answers
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Anonymous
posted on 28 Oct 2023
It was basic test. online.
2 questions on arrays. online.
The general topic. Be point to point
(1 Question)
- Q1. SQL and Python questions. online. screen sharing
Anonymous
(1 Question)
- Q1. Questions were all related to the role i.e Market Mix Modeling . Structure of a model, types of KPI that are reported to Client ( ROI, effectiveness etc), Statistical parameters to verify model, how to fin...
Selected
I applied via Naukri.com and was interviewed in Dec 2022. There were 4 interview rounds.
(2 Questions)
- Q1. I was provided with a Marketing Mix Model problem statement and I have to provide the complete solution in excel and powerpoint presentation. In first round, The Question were all around my previous projec...
- Q2. What is adstock, decay, Due tos Contributions? How do you evaluate the model? What is seasonality and the formula for seasonality? Do seasonality have any contribution?
- Ans.
Explanation of adstock, decay, Due tos Contributions, seasonality and its formula.
Adstock is the measure of the lasting impact of advertising on consumer behavior.
Decay refers to the reduction in the effectiveness of advertising over time.
Due tos Contributions is the attribution of sales to different marketing channels.
Seasonality is the pattern of sales or other metrics that repeat over a fixed period of time.
The form...
(1 Question)
- Q1. Second round was improvement on the model provided by me as the solution for MMM question. Technical questions were more on reasoning for the variables selected and understanding of the concepts of MMM. L...
(1 Question)
- Q1. Salary Discussion and stuff related to that
Interview Preparation Tips
I applied via Job Portal and was interviewed in Feb 2024. There were 2 interview rounds.
Aptitude test are basically asked from reasonable and patterns type questions.
Tooics are given from businesses and case study
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