What does Marketing CRM include and explain a marketing Campaign scenario.

Question

Accepted Answer

Marketing CRM includes customer data management, campaign tracking, lead generation, and customer engagement.

Customer data management involves storing and organizing customer information such as contact details, purchase history, and preferences.
Campaign tracking allows marketers to monitor the performance of their marketing campaigns, including metrics like open rates, click-through rates, and conversions.
Lead generation involves identifying and attracting potential customers through various marketing strategies such as email marketing, social media advertising, and content marketing.
Customer engagement refers to the interactions and communications between a company and its customers, aiming to build relationships and increase customer loyalty.
Example scenario: A company uses its Marketing CRM to segment customers based on their purchase history and sends targeted email campaigns to promote new products to each segment.

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