Problem Statement Problem Statement Problem Statement Case Study Interview
The only thing they were looking was how you structure your analysis and your line of thinking.I started with asking questions about the new business model to extract some information like target customers,, how is the value proposition different from a warranty, how much can Samsung expect to charge its customers for insurance.My first step was to analyse the business model and establish the financial feasibility. This was followed by target customers –who are the target customers and are they sufficient to justify investment and why will they be interested in our product. Third step was to deal with operational issues of providing this product.
My first step was to inquire about the bank. So I asked them about their current scale of operations, countries where they are operating, their market share and reputation among clients. I then explored what are the different areas of banking where the bank can start its operations and based on the answers to above questions, narrowed down on 1 area. Next step was to deal with operational issues, how they will start operations. I focused on 2 questions in this:1.Who will be the customers immediately after starting?2.How will be getting those customers and build trustworthy relationship with them?After an approach was finalized to start operations, I also briefly discussed how they will proceed in short term to expand their business in India.
In this case, my questions were not answered and I was told that it is your business, make necessary assumptions. So I took up 3-4 options like highways, a busy market in a city and similar other options. Then I followed a guesstimate approach for calculating the demand in these locations. Comparison of demand or revenues with investment gave me the best possible option for the petrol pump.
Case Study Interview
- Question 1: A US car manufacturer wants to setup a plant in India. You are hired as a consultant. Help them.
I started with stating my assumptions to make sure that all of us are working in the same framework. My assumptions were:1.They already export their cars to India: This helped me to simplify my case as now I am aware of my target customers and what is my position in the market. Also I know how my product is viewed in Indian market.2.It is amongst the biggest car manufacturers of US: This simplified the problem of establishing trust among customers as the company was a big brand name and enjoyed a good position in the market.So I started with the reasons of investing in India. Possible reason can be increase in demand and lost sales because imports are not able to meet demand or increase in competition and therefore for reducing costs, I have to operate in India rather than import my cars. I stated all the possible reasons and assumed one reason to be the valid one for further analysis. Let’s say the reason is increase in competition.So we have decided that the motive of investing in India is to reduce costs. Now next step was to decide on a location that will help me in this regard. So I looked at 2 possibilities for this.
1.My customers are uniformly spread throughout India. In this case, my only concern about the location will be investment costs i.e. cost of land, cost of setting up a plant etc. and the tax rebate that I will get from state government.
2.I have most of my customers located in a particular area. In this case, I must strike a balance between above mentioned investment costs and my logistics costs i.e. plant must be located close to my biggest market.Since the reason for investing in India is increased competition, my last step was to analyze how I will use my cost savings to deal with competition. I analysed pros and cons of different options mentioned below:
1.Increase my marketing budget to attract customers
2.Decrease prices by passing on the savings in manufacturing to customers
3.A mix of both the strategies
- Analyzing And Problem Solving Skills
- Case Solving Ability
- Case Analysis
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