Accenture Strategy Consultant internship interview
Case Study Interview
I was asked to analyse the line diagrams. On further interaction and based on my answers, I came to know the diagrams had the data about the number of units sold by various companies and total number of units sold in each month. The figures didn't show any consistent pattern and I was asked to figure out why was it so. Basically only thing I could figure out was the sales showed cyclical nature and the number showed a positive trend just before Oct-Nov and a dropping trend in Jan-Mar.
There was a clear market leader but the sales were decreasing in latest months while there was a fierce competition for the second and the third slot. A detailed discussion took place about who can take the second place and why. Then he asked some FRA question related to the graphs. The discussion boiled down to FIFO/LIFO method and he gave some data for a particular company and I was asked to show the impact of LIFO or FIFO on Profit, COGS, Taxes, and retained earnings.
After that he asked a short case on airline industry and it didn't revolved around rising oil prices (Aberration of current Market condition). According to the case, one courier company increased the freight charges though there was a decrease in oil prices. My answers revolved around higher interest rates and depreciation which decreased the operating profit of the courier company. But he was looking for something else and the case was supposed to be analysed from demand-supply side (Microeconomics!!!!). With his input we concluded that the business model of freight industry was changing. Companies who used to transport by rail/road now started using Air Freight which increased the demand suddenly and hence the price. Further because of capacity constraint, the Air Freight company bought few new aircrafts and hence wanted to break even early to make the most of current market.
Note: The interview went Ok types. Interviewer expectation was much more and I think I could not handle the Airline case upto his expectation. He wished me good luck for the next round.
Case Study Interview
- Question 1: How did the first round go?
- Question 2: what went wrong in the first round?
Case: It was about decreasing sales of Nano in Kolkata and adjoining areas.
Initially we discussed if it was a normal trend in other parts of India or not. If there was any price increased by Nano or any changes with the design which might not have gone well with the consumers. We also spoke about impact of negative publicity like engine failure and instances of fire breaking out in Nano. Marketing strategies of handling negative publicity was also discussed.
But the maximum discussion happened around 2 points:
1) As Nano was mainly for people with 2 wheeler, I wanted to understand where the real issue was. Whether consumers are moving to 2.5-3 lakhs priced car like Alto and Zen (few others also) or people with 2 wheeler were not able to buy Nano. I asked about any trend whether any data regarding people willingness to buy Nano (Through Test Drives taken, visits to showrooms etc.) but not actually buying was there or not. After few minute of discussion, I was told that the main issue was people with 2 wheeler are not buying Nano. So the main issue was affordability. I recommended zero % interest rate for EMI for first 2 years of purchase and very minimal ROI after that. We also discussed about the bank Nano should partner with and then he filtered the question to 1 bank only. I opted for SBI as it has branches in adjoining remote areas of Kolkata and people there have higher trust in Govt. banks.
2) We also spoke about the Demand-Supply constraint. If there was any channel conflict. Brief interaction revealed that Nano had only 7 distributors in that part of region and this was a major problem and it should increase by 3-4.
As he was very satisfied with the case analysis, the second part of interview was not much of pain. It was more of a general discussion. As I had work ex in IT industry, I was asked how will I handle management consulting as it‟s very different from IT consulting and required very competent skills. I was also asked about the highest level of client interaction and how I managed them. He specifically asked for one of the CV point which was about interacting with the program director of the US based client and how I managed to convinced him to increase the scope of the development, issues faced and what it took to convince him to approve the increase in man hours effort from 400 to 950.
Few questions about my strengths and how I will handle the clients specifically when I am interacting with CXO level people followed. I was also asked why consulting and whether I would be comfortable travelling after marriage. Overall I had a very good interview.
-Never think that you are out of race. Don‟t judge yourself in the interview. Interviewer might give you chance to bounce back.
Case Study Interview
- Question 1: My greatest failure in life so far and my learning from it.
- Question 2: Why Accenture business consulting
- Question 3: Strengths of Accenture
- Question 4: Compare between Accenture and 1. IBM 2. Deloitte 3. Mckinsey and few other consulting companies.
- Question 5: Why Consulting and why I was fit for this position?
- Question 6: CGPA related questions and what my relative position was amongst PGPI students.
- Question 7: Whether it was difficult for me to study after 45 months of work ex. and how I manage pressure and adjust to it.
He was constantly picking up points from my CV and it was more or less work experience related interview. I asked three questions to him and a detailed discussion took place.
Case Study Interview
- Question 1: Why ABC?
- Question 2: why consulting?
- Question 3: what are my strengths?
- Question 4: Best and worst feedback received from previous work places.
2) Display a lot of enthusiasm and don‟t shy away from talking. Remember Consultant need to do a lot of talking. Just ensure you talk sense on that day.
Consider various perspectives while answering for a case.